The differences between coated and uncoated paper stocks
Choosing your paper for your next project is more strategic than you think. Sure, we might all want to go for the most cost effective, but if you are really trying to enhance your marketing material, its best to choose the right paper that suits your message.
But which finish is right for your styling?
Uncoated paper is just that – uncoated. So there are no varnishes or coating covering the stock. It is really good for projects that are text heavy, as the stock provides no glare. Matt stocks provide an earthier feel, as they feel more natural, and the ink soaks into the stock more, giving it a duller look. So this could be a good option if you’re have an environmental brand or project. Matt stocks also bulk up more than coated stocks, which need to be taken into consideration if you need to do a multi-page book.
Coated paper has a finish or coating that gives off a shine. There are two types of coated stocks – satin, which is a semi-sheen and gloss, which is a high-sheen. Unlike uncoated stocks, the inks don’t soak into the paper as the coating stops this from happening. This allows the colours to become more vibrant and sharp, so perfect if you are using beautiful images or bright colours. Coated stocks also give off a more professional feel, so if this suits your branding then this might be the choice for you.
There are many different types of stocks to consider, but knowing the difference between coated and uncoated paper is a good start to understanding what might suit your project best. If you would like to know more about paper, read our blog here.