What business stationery do I need?
Your business stationery is what represents you visually, and is it important to maintain your branding style-guides across your collateral. But what are the most important items to have in your stationery package? Well, that depends on what your business is about… but here are a few examples to get you thinking.
Business Cards
Well, obviously! These little cards are what helps you make connections with new clients, so this is not something to cut corners on. Sure, 250 business cards for a minimal price seems inviting, but beware of lower quality materials and finishing’s. Making them stand out from a pile is important, not only in the design, but also in the printing. A good printer will always recommend ways to compliment your design or suggest ways to enhance your business card depending on your needs and budget. If you want to know more about how to make a business card pop, have a read here.
Letterheads & Envelopes
Nowadays a lot of letters are sent electronically, but there is still a need for them. It’s always handy to have both for a professional connection when you send items in the mail. But if you feel as though you don’t need them printed, it’s still always a good idea to have a letterhead design done as part of your stationery collateral to send electronically.
With Comps Slips
Whether you need with comps slips or not will depend on what kind of business you have. If you are constantly sending out packages, it’s a good idea to put one with each item to reinforce your brand. Perhaps consider a hand-written note to keep that personal touch and high level of customer service.
Presentation Folders
A branded presentation folder is perfect to housing all promotional material and contracts for potential clients. They can give off a professional vibe to your business, especially if they are finished with a varnish or other embellishment.
Brochures & Flyers
Apart from a website, brochures and flyers are the best way to showcase your business. Make sure you have a clear message that is easy to follow, combined with a design that adheres to your style. While a tri-fold A4 brochure is the most common, perhaps try something a little different and make it a square, or a 6-page foldout. There are so many possibilities, and your printer can recommend the best format to suit your business needs.
Stickers
Stickers are a great way to get your branding onto everything without breaking the bank. Perhaps you are a café who wants branded take-away cups? Stick a sticker on them! Or maybe you sell your artwork at a market and need some branded bags for customers to put their purchases in? Stick a sticker on it! The possibilities are endless, and there are an affordable way to get your name out there.
The essential stationery items are different for everyone, and hopefully this might give you a few ideas. We can help with any of these suggestions, and if you have any other ideas that we haven’t listed, make sure to ask as more often than not we can help!