social media confusion

Which social media platform should I use for my business?

There are so many social media platforms that you can use for your business, but which one’s should you consider? That really depends on the nature of your business. For example, you wouldn’t use LinkedIn if you’re selling products to teenagers, you would get far more out of Instagram or Snapchat.

Here are a few thoughts for the four main players:


The king of social media, Facebook is great to use for new products, company news, and campaigns. With over 2 billion active users per month, and over 65 million business pages (buffer.com) it’s a pretty valuable tool to promote your business.

The main thing to take into consideration when setting up your Facebook page for your business is the algorithm. Facebook will prioritise meaningful content first, mainly from family & friends, and then after that, any other engagement and conversations from other pages that Facebook thinks you might be interested in. So it’s important to make sure your content is going to resonate with your target market. Organic reach can be slow to generate, so if you’re after a quick solution, paid advertising is another way to boost your Facebook presence.


Twitter is an excellent source for news, entertainment, sports and more. It is very much a “now” platform, showing real-time information to followers. It is also used highly for opinions, which includes public feedback for your brand. If there are complaints, it’s a good place to address them early and uphold your brand integrity.

Twitter only allows 280 characters in a tweet, so you can get straight to the point in what you need to say.


This channel is perfect for business to business. It’s used for thought leadership, which is great if you want to share your blogs about your business or industry. It’s also great for your company’s updates and news that will benefit your customers. It’s also a good platform if you are needing to hire a new employee.


Highly visual and creative, Instagram is the best channel to show your company brand through photos and video. It’s not a “salesy” channel – more so a way to show your business in a more personable way. Showing products, behind the scenes and staff members in action is a great way to showcase your company. Stories are always a bit of fun, only being visible for 24 hours.  

We offer social media management and content creation, so if you’re still unsure and want to know more, give us a shout