brochure folding

The best ways to fold a brochure

There are many types of folds you can use for your brochure, which comes down to what you are using your brochure for and the size. Most brochures are normally A4 in size and folded down, however they can also be square, or even folded down to be horizontal. Here are a few options to dazzle your customers! Click here for tips on what to include in your brochure!

Half fold or Bi-Fold

This is exactly what it says – your item is folded in half to create a booklet. It is the simplest type of folding, and is typically A3 folded to A4, or A4 folded to A5. These are best used if you are starting a new business or showcasing a new product, as the two internal panels are perfect for telling a story or highlighting key messages. It is also a good option if you have a lot of text or large beautiful images.  


This is probably one of the most common types of folds, and it is when your sheet is divided into three parts. Both the left and right panels are folded inwards on top of the centre panel, normally with the right under the left. There is less space to use for each panel, so it’s advisable to keep your content to a minimum to avoid clutter. However, it means that you can really make an impact with some eye catching elements and design. They are also a good size if you are mailing out your brochure. Click here for measurements of an A4 tri-fold brochure.

Gate Fold

The Gate fold is a little less popular, which in itself can make an impact for your customers. This is when the paper is divided into three parts, with the middle section two times larger than the side sections. The two side sections open just like a gate. This style of brochure is more expensive than its tri-fold counterpart, so it is suited for luxury or high end customers, or if you simply want to make a big impact.

Z Fold (aka concertina, zig-zag or accordion fold)

The Z fold is another popular style of brochure folds, and is similar to the tri-fold, but instead of folding inwards, it folds into a Z shape. If you have more information than can fit on the tri-fold, this may be a better option, as the information can run across all three sections, rather than having to unfold panels to read.

Roll Fold

This style uses 8 panels that rolls or folds into a spiral. It is best used for promotional books, or if you have enough information to fill 8 panels. It is also a good option if you want a perforation for a voucher or coupon.

If you are unsure on what might suit your business, we are more than happy to advise. Give us a shout for more information.